MY PERSONAL BRAND

I have always wanted to be a woman who looks empowered and confident in what she does. Thus, when I chose a famous person like Angela Merkel, I realized that I share many characteristics with her and her personality. Perhaps one of the secret purposes of this activity was to understand that many people we admire are with whom we have a lot in common and thus, have an idea of how to move towards achieving our goals and how we should fix our personal brand to achieve it. With this in mind, this was the result of the structure of my personal brand:

ANGELA MERKEL   A few months ago I read Angela Merkel's biography and I was really surprised by how much a woman like her had to go through to get to such an important position as the German Chancellery. Since then, I have always admired the way she expresses herself and how, outside of her professionalism, she can be as charismatic and human a woman as she has shown in all of her public appearances. Thus, it was really easy to do this first exercise, because when you already know an important part of a person that you admire, building her brand identity framework is much easier to build. That's why the following table will show some features that I perceive of her brand identity framework: